UX/UI and product designer
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I make excellent design: This is proven by dozens of large-scale projects with famous brands
About me
My name is Elena Vasenina, I am a product UX/UI designer. I am passionate about my work, and I believe that any task is a puzzle that can and should be solved. Thanks to my creativity and analytical approach, I have helped many businesses.
experience in UX/UI design
5 years
completed projects
> 80
areas in which I work
4
I love my job
∞
Services
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ I select a package of services individually for each client and work in different directions:
My main specialization is the design of mobile applications of varying levels of complexity and volume. I developed applications for Bentley and other companies. Application development is my passion.
Mobile application design
I also develop complex services with a large structure and many functions, where there are voluminous dashboards, and the client path can affect many instances. The main mission is to make the complex simpler and more convenient.
Web application design
I have extensive experience in creating websites of varying levels of complexity: from landing pages to multi-page corporate sites and electronic stores, as well as for different areas and with different purposes.
Website design
In addition to UX/UI design, I also design presentations, logos, posters, brochures, guides, social media designs, etc. I usually take on these projects as complex work along with a website.
Graphic design
Cases
Mobile application design
Design of a mobile application for an American network of gas stations. This application allows customers to conveniently use the loyalty program, inquire about the availability of the required fuel at gas stations and pay with a QR code.
Graphic design
Design of a brand book and corporate presentation template for the German brand "Exporo".
Website design
Corporate website for a creative agency from Belarus "BPM Cloud". The site contains all the information about the agency’s services, its portfolio, various promotions and offers, a blog and much more.
Web Application Design
Design of the "Cardapp" web application, which allows you to create electronic cards in order to pay with them abroad.
Process
1. Briefing
At the first stage, we contact you, and I collect a detailed brief from you, where you talk about your request. I analyze how long this request may take, draw up a proposal, and we sign a service agreement. After which we proceed to further work. Depending on the project, briefing can take place in different forms that are convenient for you.
2. Research
I don’t start designing right away: I always do research before doing so. The mandatory minimum is an analysis of the target audience and an analysis of competitors. Depending on the goals of the project, the number and composition of research may differ, but they are invariably carried out on all projects, as they allow us to dive deeper into the product, identify its problems and goals, and understand it in the best possible way.
3. Hypotheses
The next step after a deep understanding of the problem is the construction of hypotheses. Typically, design hypotheses are drawn in the form of diagrams (information architecture, user flow) and wireframes (these are visually simplified layouts that allow you to quickly determine the structure and, without wasting time, sketch out several ideas for solving project problems).
4. Concept
At every stage, I keep constant contact with you: it is very important that we both understand that we are moving in the right direction. Once the structure is approved, you can begin to create a visual concept. I put together a moodboard based on your brief, select references and draw a visual concept using the example of several blocks or screens - how the product will look. There are always several options.
5. Design
After we have decided on the concept: we have chosen colors, fonts and general style, I draw the design. If we are talking about a website, the design must be adaptive, that is, all screens are drawn in several resolutions. The number of screens depends on the specific project and can be adjusted if necessary.
6. Issuance of layouts
Finished layouts are provided with a link to the Figma file. All layouts are brought to a strict order: the layers are in order, all screens are combined into logical chains to make them easier to navigate, all states are drawn. Such work can be safely transferred to developers. I am always in touch and ready to advise developers on layouts if there is such a need, as well as change something at the moment depending on their request.
Experience
Digital marketing agency (website design, printed materials, social networks, etc.)
2019
Partnership with a company from the UAE (work on internal products)
2020
Working as a UX/UI designer in an outsourcing company
2021
Working as a design lead for an American cryptocurrency startup
2022
Working with major brands such as Bentley, Mazda, Continental, Schindler, GLS
2023
Clients
⠀⠀⠀⠀⠀⠀⠀⠀ I work with both large brands and local companies and solve various problems for them:
The approach to any client is to clearly identify the essence of his problem, and then select the most effective and comprehensive solution. Here's who I've already managed to help realize their potential:
Feedback
We needed to quickly create a website design and layout it on Tilda. Our company was holding a large-scale event for system analysts, and we needed a website that would sell well. Elena completed her task quickly and efficiently, and the site brought us a lot of leads.
Website design
1 week
Anastasia
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ I have already helped many businesses increase their profits and achieve other goals:
We are the first company to automate education verification in the United States. We have a lot of researchers working for us, and the tool they use is outdated. We turned to Elena for a complete redesign, and she managed to make our complex system user-friendly.
Admin panel design
3 months
Mike
I turned to Elena with a difficult task: to create an application for crossfitters that is packed with information, but at the same time will be very easy to use. Elena did a lot of research, constantly communicated with me, and in the end I got a convenient and really simple application!
Application design
2 months
Robin
